ADL Says Jews for Jesus Ads are Deceptive and Offensive
New York, NY, April 27, 2001 Ö The Anti-Defamation League (ADL) says a new
advertising campaign that uses the Holocaust as a tactic to convert Jews to
Christianity is "deceptive and offensive." Jews for Jesus, the
missionary group that seeks to convert Jews to the belief that Jesus is the
Messiah, has undertaken an aggressive new ad campaign featuring Holocaust
survivors appearing in several national magazines.
"Once again, Jews for Jesus is trying to distort Jewish identity as part
of their deceptive and offensive campaign to impose Christian beliefs on
Jews," said Abraham H. Foxman, ADL National Director and a Holocaust
survivor. "By emphasizing the Holocaust, Jews for Jesus is using the
darkest chapter in the history of Judaism Ė the persecution and annihilation
of European Jews Ė to attempt to mislead survivors and their children about
their history and faith. It is impossible for a person who is Jewish to worship
Jesus Christ. That is the fundamental distinction that sets these faith systems
The Jews for Jesus ads, which have appeared in Newsweek, Time and Rolling
Stone and other national magazines, feature an older womanís visage in
close profile, with the caption: "Before you dismiss my belief, you should
hear my story."
Beneath the photograph, the woman is quoted as saying: "Some say you canít
be Jewish and believe in Jesus. I disagree. But before you dismiss my belief,
you should know that in addition to being Jewish, Iím also a Holocaust
Survivor Ö All I ask is that you hear my story and those of several other
remarkable Jews who have suffered greatly and now truly believe in Jesus."
The ads offer those responding to the groupís toll-free number a free copy
of a "Survivor Stories" videocassette in which converted survivors
recount their experiences.
The Anti-Defamation League, founded in 1913, is the world's leading organization fighting anti-Semitism through programs and services that counteract hatred, prejudice and bigotry.