During his years of activism, Metzger has been adept at using several kinds of media to spread his message, including a monthly Internet-based newspaper, radio and television shows and appearances, videos, books, stickers, cartoons, a telephone hotline, a Web site, and an e-mail newsletter.

Metzger's Internet-based newspaper, The Insurgent describes itself as “the most racist newspaper on earth.” A typical issue consists of an editorial written by Metzger; letters to the editor; excerpts from Metzger's telephone and Internet messages; articles contributed by “associates,” which have included Sister Lisa Turner of the white supremacist World Church of the Creator (now the Creativity Movement) and Albion Wolf of the White Dragon (many more contributions are printed anonymously); cartoons featuring grotesque caricatures of blacks, Jews, Hispanics and gays; and listings of audio and video tapes, books and racist stickers for sale. In most issues, Metzger publishes a platform of statements, delineating in brief his stance on a host of issues, including race, environment, abortion, religion, international affairs, economics, women and gays.

In 1984, he produced a video-taped series for cable television titled Race and Reason, which he currently sells on his Web site. The series centered around sympathetic interviews with hate group leaders and activists and aired on public-access channels in many cable markets across the country, including such major cities as Los Angeles, San Francisco, Atlanta, Memphis and Phoenix. Many of Metzger's followers placed the show on stations in their home communities, and there were claims that it had been broadcast in as many as 49 markets in 13 states. Metzger even advocated that his associates protest against the show as a means of generating publicity.

Metzger has also appeared on nationally syndicated talk shows, often with his son John, as well as with neo-Nazi skinheads. His more notable appearances included a November 1988 episode of The Geraldo Rivera Show, during which the younger Metzger taunted an African-American activist with racial slurs, causing a brawl during which Rivera's nose was broken by a flying chair.

Metzger's use of the Internet dates back to 1984, when he joined forces with other white supremacists to set up a computerized “bulletin board.” Although primitive by today's standards, the network provided announcements of upcoming Klan and neo-Nazi meetings and served as a sort of “electronic village square,” as Metzger put it.

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