New York, NY, September 7, 2004 … The Anti-Defamation League (ADL) this week will launch a high-profile television campaign across Europe, Africa and the Middle East with the message that "Anti-Semitism is Anti-All of Us."
Timed to coincide with a major international conference on racism, xenophobia and discrimination in Brussels, Belgium, the campaign powerfully reminds viewers that anti-Semitism threatens everyone. The 30-second spot uses a series of dramatic images of terrorist attacks and anti-Semitism to starkly demonstrate that "terrorists murder and maim in the name of a war against Jews, but their victims are all of us."
"Our goal is to raise awareness to the dangers of rising anti-Semitism," said Abraham H. Foxman, ADL National Director and author of Never Again? The Threat of the New Anti-Semitism. "The message is that anti-Semitism, when left unchecked, threatens everyone, and that individuals can be a force in helping to eradicate hate."
The campaign begins Thursday, September 9 and continues through Wednesday, September 15 on Bloomberg Television's pan-European network, reaching audiences in Western Europe, Eastern and Central Europe, the Middle East and Africa.
The Organization for Security and Co-operation in Europe (OSCE) Conference on Tolerance and the Fight against Racism, Xenophobia and Discrimination, September 13–14 in Brussels, will bring together high-level government officials, non-governmental organizations and policymakers to develop strategies to build upon previous OSCE discussions on racism, discrimination and anti-Semitism.
Earlier this year, ADL became the first major Jewish organization to use TV ads on CNN and Fox News in an effort to raise awareness to the fight against anti-Semitism in New York, Washington, D.C., Los Angeles and Florida. The ads form a critical component of ADL's comprehensive strategy to combat anti-Semitism.