'Anti-Semitism Is Anti-Me' Campaign Hits The Streets
To see a larger version of each image click on the face of each individual.
(images are in .pdf format -- requires Acrobat Reader)
New York, NY, July 12, 2004… "Anti-Semitism is Anti-Me," the Anti-Defamation League's (ADL) new advertising campaign, will appear on several hundred telephone kiosks across New York City over the next two months.
The campaign's powerful message is carried in three dramatic posters, one with Supermodel Naomi Campbell, one with one of the nation's leading Lutheran Christian ministers Rev. Kathleen Rusnak, and one a young Asian-American child, Jacob - age 3-1/2 yrs.
"The new campaign, aimed to reach and engage a broad and diverse audience, is designed to change the perception that anti-Semitism is strictly a problem for Jews," said Abraham H. Foxman, ADL National Director. "Anti-Semitism is everyone's problem. Anti-Semitism in a society is an expression of a hatred of the other, it is contrary to our values of democracy, diversity and acceptance."
The campaign is also being featured as a series of posters on college campuses across the country. In future months, the ads, with additional celebrity participants, will be seen in magazines and other media. ADL is also running TV spots in select cable markets, focused on the need to challenge the threat of global terrorism and anti-Semitism, with a related campaign called "Anti-Semitism is Anti-Everyone."
The "Anti-Semitism is Anti-Me" campaign grabs attention with images and individuals generally not perceived in the fight against anti-Semitism. It will be utilized across the country and in a variety of media over the next few months as the ADL's core advertising and awareness campaign. It was donated by the advertising firm of Hill Holliday New York and conceived by Jeroen Bours under the guidance of Graham Cannon, ADL Director, Marketing and Communications and Manning Rubin, in-house creative director.
The display space for "Anti-Semitism is Anti-Me" was generously provided by Richard M. Schaps, Chairman and C.E.O. of Van Wagner Communications LLC.
The Anti-Defamation League, founded in 1913, is the world's leading organization fighting anti-Semitism through programs and services that counteract hatred, prejudice and bigotry.