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Press ReleaseDiscrimination / Racism / Bigotry
ADL Disappointed at Lowe's Decision to Pull Ad from Muslim Reality Show

New York, NY, December 13, 2011 … The Anti-Defamation League (ADL) today expressed disappointment at Lowe's Home Improvement for removing its advertising from TLC's reality show "All-American Muslim" after the company received anti-Muslim complaints from a Christian conservative group.


"We are disappointed with Lowe's decision to pull advertising from TLC's 'All-American Muslim', since it appears that they took this action in response to an appeal that was rooted in anti-Muslim prejudice," said Abraham H. Foxman, ADL National Director.


In a letter to Robert Niblock, Chairman & CEO of Lowe's Companies, Inc., ADL expressed disappointment that the company listened to an appeal by the Florida Family Association, a Christian evangelical advocacy group whose views are rooted in anti-Muslim sentiments.


Mr. Foxman said in the letter to Lowe's, "While there is reason to be concerned about some Americans motivated by radical interpretations of Islam, it is profoundly unfair and misguided to tarnish all Muslims in the United States with that brush. Most American Muslims are peace-loving, law-abiding citizens who cherish their life in America just as much as Christians, Jews, and followers of countless other faith traditions."


The Florida Family Association led a coordinated campaign asking sponsors of the TLC reality show to stop their advertising, claiming that the program is "propaganda" that "hides the Islamic agenda's clear and present danger to American liberties."


Lowe's has said that the company removed its ads because the program "raised concerns, complaints or issues from multiple sides of the viewer spectrum."

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